Investment Profile: Social Media Mania

There used to be a pre-req for celeb status. You had to be a singer, tv/film star, or sports figure. In the last decade, we’ve seen the emergence of a whole new kind of celebrity: the instafamous. Now you can grow an online empire with your #ootd that inspires millions of comments of #goals. Whether or not you believe in a world where little kids learn how to take a selfie before age 2 and aspire to go viral by age 5, there’s no denying that social media has a grip on our lives.

That grip goes beyond just selfies and outfits. We use social media sites to find new jobs, connect with friends and family, play games, follow trending news stories, and contribute to an ever growing stream of conversation around social and political activism. During the Arab Spring, youth throughout the Middle East used Twitter and Facebook to spark, powerfully organize, and disseminate their message of change and democracy worldwide. Global news companies used activist social media accounts as sources to bring us the breaking news of the day. And after the 2015 terror attacks in Paris, people used #porteouverte on Twitter to advise people on the street where they could find shelter.

When you see the numbers… the possibilities for connecting our world seem endless.

One third of all people on earth are active social media users. Nearly half the global population is online, and there’s no sign of slowing down. In 2016, social media usage grew 10%, and mobile social users grew 17%. Facebook adds 400,000 users a day.

If you like the idea of investing in a group of the leading companies in social media, ecommerce, and online and mobile gaming, consider Social Media Mania on Stash.

What companies does this investment include?

This investment is Social Media Index ETF, aka Social Media Mania. An investment in this fund gives you exposure to 30 companies in social networking, file sharing, ecommerce, online and mobile gaming, and web-based media. It’s a global investment, with more than 50% of its holdings outside the US.

What names are on the guest list?

You’ll likely recognize big names like Facebook, Twitter, Alphabet, Yahoo, Pandora, Yelp, Groupon, and Angie’s List.

Let us also introduce you to Tencent Holdings Ltd, China’s largest internet service provider, and Nexon Co, the mobile gaming giant that produces MMORPGs. For those of you not in the know, those are the kind of online role-playing games where people lose themselves in fantasy worlds in their parent’s basements and don’t return until they’re 35.

Anything special to keep in mind?

Social Media Mania has a specific industry focus, which means it’s not particularly diversified. Bottom line, this should not be your only investment on Stash. You might consider adding it on to a diversified portfolio with a Mix as your foundation.

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Social Media Mania is Social Media Index ETF. Note: These are just a few of the investment choices available on Stash, and they may not be suitable for everyone. Depending on your risk profile, you may not see the investments on Stash. Please read our disclosures. Past performance is not indicative of future returns. Investment outcomes and projections are hypothetical in nature.