Investment Profile: Social Media Mania

There used to be a pre-req for celeb status. You had to be a singer, tv/film star, or sports figure. In the last decade, we’ve seen the emergence of a whole new kind of celebrity: the instafamous. Now you can grow an online empire with your #ootd that inspires millions of comments of #goals. Whether or not you believe in a world where little kids learn how to take a selfie before age 2 and aspire to go viral by age 5, there’s no denying that social media has a grip on our lives.

That grip goes beyond just selfies and outfits. We use social media sites to find new jobs, connect with friends and family, play games, follow trending news stories, and contribute to an ever growing stream of conversation around social and political activism. During the Arab Spring, youth throughout the Middle East used Twitter and Facebook to spark, powerfully organize, and disseminate their message of change and democracy worldwide. Global news companies used activist social media accounts as sources to bring us the breaking news of the day. And after the 2015 terror attacks in Paris, people used #porteouverte on Twitter to advise people on the street where they could find shelter.

When you see the numbers… the possibilities for connecting our world seem endless.

One third of all people on earth are active social media users. Nearly half the global population is online, and there’s no sign of slowing down. In 2016, social media usage grew 10%, and mobile social users grew 17%. Facebook adds 400,000 users a day.

If you like the idea of investing in a group of the leading companies in social media, ecommerce, and online and mobile gaming, consider Social Media Mania on Stash.

What companies does this investment include?

This investment is Social Media Index ETF, aka Social Media Mania. An investment in this fund gives you exposure to 30 companies in social networking, file sharing, ecommerce, online and mobile gaming, and web-based media. It’s a global investment, with more than 50% of its holdings outside the US.

What names are on the guest list?

You’ll likely recognize big names like Facebook, Twitter, Alphabet, Yahoo, Pandora, Yelp, Groupon, and Angie’s List.

Let us also introduce you to Tencent Holdings Ltd, China’s largest internet service provider, and Nexon Co, the mobile gaming giant that produces MMORPGs. For those of you not in the know, those are the kind of online role-playing games where people lose themselves in fantasy worlds in their parent’s basements and don’t return until they’re 35.

Anything special to keep in mind?

Social Media Mania has a specific industry focus, which means it’s not particularly diversified. Bottom line, this should not be your only investment on Stash. You might consider adding it on to a diversified portfolio with a Mix as your foundation.







Disclaimers
This material has been distributed for informational and educational purposes only, represents an assessment of the market environment as of the date of publication, is subject to change without notice, and is not intended as investment, legal, accounting, or tax advice or opinion. StashInvest assumes no obligation to provide notifications of changes in any factors that could affect the information provided. This information should not be relied upon by the reader as research or investment advice regarding any issuer or security in particular. The strategies discussed are strictly for illustrative and educational purposes and should not be construed as a recommendation to purchase or sell, or an offer to sell or a solicitation of an offer to buy any security. There is no guarantee that any strategies discussed will be effective.

Furthermore, the information presented does not take into consideration commissions, tax implications, or other transactional costs, which may significantly affect the economic consequences of a given strategy or investment decision. This information is not intended as a recommendation to invest in any particular asset class or strategy or as a promise of future performance. There is no guarantee that any investment strategy will work under all market conditions or is suitable for all investors. Each investor should evaluate their ability to invest long term, especially during periods of downturn in the market. Investors should not substitute these materials for professional services, and should seek advice from an independent advisor before acting on any information presented.

Past performance does not guarantee future results. There is a potential for loss as well as gain in investing. StashInvest does not represent in any manner that the circumstances described herein will result in any particular outcome. While the data and analysis StashInvest uses from third party sources is believed to be reliable, StashInvest does not guarantee the accuracy of such information. Nothing in this article should be considered as a solicitation or offer, or recommendation, to buy or sell any particular security or investment product or to engage in any investment strategy. No part of this material may be reproduced in any form, or referred to in any other publication, without express written permission. StashInvest does not provide personalized financial planning to investors, such as estate, tax, or retirement planning. Investment advisory services are only provided to investors who become StashInvest Clients pursuant to a written Advisory Agreement. For more information please visit www.stashinvest.com/disclosures.

Social Media Mania is Social Media Index ETF. Note: These are just a few of the investment choices available on Stash, and they may not be suitable for everyone. Depending on your risk profile, you may not see the investments on Stash. Please read our disclosures. Past performance is not indicative of future returns. Investment outcomes and projections are hypothetical in nature.