Financial education, no lectures.
Investment Profile

Do the Right Thing: Check Out an ETF All About Companies that Do Good


Apple, Google, Microsoft, 3M, Kellogg's, and more

Managed by

Ticker: SUSA

Risk Level


Risk Level


Do the Right Thing is all about doing good while doing well.

This ETF (exchange-traded fund) tracks an index of US companies that make positive environmental, social, and governance decisions priorities. This is called ESG investing (environmental, social, governance). The underlying fund is called iShares MSCI USA ESG Select ETF. ESG is right there in the name.

Business doesn’t have to only be about the bottom line. Many investors believe that sustainability is necessary, philanthropy is much needed, and genuine concern for the future of the world is essential.

Influential companies can help make the world a better place. The companies in Do The Right Thing are multifaceted; they aim to maximize value for their shareholders, change their industries, and have a larger, more positive impact on society as a whole.

Although there are over 100 companies in this fund, we’ve highlighted six that are offering more than just great products:

Apple, Google, Disney, Mattel, 3M, and Ecolab.



With award-winning sustainability, it’s clear that Apple makes the environment a top priority. From preserving Apple-owned forests to recycling excess heat, the company includes sustainability in everyday processes. They even encourage customers to recycle their devices at any Apple Store. As a company, they continue to grow and pursue technological innovation and limit or improve their environmental footprint in the process.

Keep reading: Is Apple More Responsible Than You? Why You Want to Invest 



Google’s impact on global social innovation continues to grow and have positive influences on lives of future generations. Through philanthropy and corporate projects that spur interest in and commitment to technology, Google is encouraging a new kind of community-building. From California to Japan, Google enlists its search engine, technology, and philanthropy to enable growth that is tech-focused with a larger social message.

Keep reading: Google’s Growth Strategy: Is Social Innovation High Tech?



Disney focuses its efforts on supporting their young consumers through education and philanthropic activities. The Make-A-Wish Foundation, environmental education guides, and a hands-on teaching approach to recycling are just some of the ways Disney works to improve the wellbeing of the next generation.

Keep reading: The Real Disney Magic: Their Inspiring Commitment to Charity 



You might know Mattel from the Barbie doll who got a recent makeover. Mattel is embracing a new identity with younger generations as a company that supports and prioritizes body-positivity and female empowerment. In a new age of feminism, Mattel has readjusted and asserted its relevance in the industry and influential role to all young children.

Keep reading: Barbies and Superheroes: Mattel in the Next Generation



While 3M may be known for products that make our lives easier (what would we do without Scotch Tape, Duct Tape, and Post-Its!?), they are also pretty famous for the good they do with the means they have. 3M is committed to diversity — as a Cornerstone Donor for the National Museum of African American History and Culture, charitable giving — with corporate cash and in-kind donations totalling more than $70 million in 2015, and education — supporting STEM education through scholarships, teacher training programs, and innovative events and projects.

Keep reading: Sticking to their Values: Adhesive Giant 3M’s Commitment to Good 



Ecolab grew from a solution for hotels’ carpet cleaning needs to one of the largest companies in the world. If you work in an office, attend a school, use water provided by a city, or eat at a restaurant, chances are you’ve interacted with surfaces cleaned, water treated, or products improved by Ecolab. But not only are they cleaning up our world, they are also encouraging their employees to give back to their communities, giving millions to their affiliated charitable organizations, and donating resources to disaster relief efforts worldwide.

Keep reading: How Ecolab Does the Right Thing: Giving Time and Money

If any of these companies’ charitable activities have made you rethink the social or environmental sustainability potential of companies today, consider an investment in Do The Right Thing. You can invest in companies that strive to make contributions to society, in addition to striving to deliver profitability and growth. You can choose companies that do the right thing, not just because they have to, but because they understand that we all need to focus on making the world a better place.

Investing, simplified.

Start investing in funds like this on Stash.

Get the App

By Stash Team

Next for you
Stash Investments: Explore the ETFs, Invest in Your Beliefs
Explore more articlesChoose a topic to learn more about
politics Technology Retirement love and money market news

Start investing

Start now with as little as $5.
Get the App

This material has been distributed for informational and educational purposes only, represents an assessment of the market environment as of the date of publication, is subject to change without notice, and is not intended as investment, legal, accounting, or tax advice or opinion. Stash assumes no obligation to provide notifications of changes in any factors that could affect the information provided. This information should not be relied upon by the reader as research or investment advice regarding any issuer or security in particular. The strategies discussed are strictly for illustrative and educational purposes and should not be construed as a recommendation to purchase or sell, or an offer to sell or a solicitation of an offer to buy any security. There is no guarantee that any strategies discussed will be effective.

Furthermore, the information presented does not take into consideration commissions, tax implications, or other transactional costs, which may significantly affect the economic consequences of a given strategy or investment decision. This information is not intended as a recommendation to invest in any particular asset class or strategy or as a promise of future performance. There is no guarantee that any investment strategy will work under all market conditions or is suitable for all investors. Each investor should evaluate their ability to invest long term, especially during periods of downturn in the market. Investors should not substitute these materials for professional services, and should seek advice from an independent advisor before acting on any information presented.

Past performance does not guarantee future results. There is a potential for loss as well as gain in investing. Stash does not represent in any manner that the circumstances described herein will result in any particular outcome. While the data and analysis Stash uses from third party sources is believed to be reliable, Stash does not guarantee the accuracy of such information. Nothing in this article should be considered as a solicitation or offer, or recommendation, to buy or sell any particular security or investment product or to engage in any investment strategy. No part of this material may be reproduced in any form, or referred to in any other publication, without express written permission. Stash does not provide personalized financial planning to investors, such as estate, tax, or retirement planning. Investment advisory services are only provided to investors who become Stash Clients pursuant to a written Advisory Agreement. For more information please visit