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Everything Amazon Debuted at its Apple-Like Fall Product Launch

September 21, 2018

Amazon is taking a page out of Apple’s playbook and holding its own product launch.

2 min read

Amazon held its own Apple-like product launch event from inside the renowned “Amazon Spheres” at its Seattle headquarters on Thursday.

Amazon has produced and marketed its own devices for years and held the product launch to create buzz for them, following Apple’s annual fall event last week. Whereas Apple’s products are known for their stylish design—and high price—Amazon’s products highlight functionality and low cost. Here are highlights from Amazon’s event:

Alexa’s new capabilities also allow it to learn more about users, including their names and favorite beverages.

Amazon’s throwing a lot at consumers in an effort to see what sticks. The company has launched unsuccessful products before (the Fire phone, for example), and is able to easily absorb the losses given its considerable resources.

In another gamble, Amazon is also planning to open as many as 3,000 cashier-less stores by 2021. It’s another risk, given that many brick-and-mortar retailers are struggling for survival in the digital age.

It’s a bet Amazon founder and CEO Jeff Bezos is willing to take. And if Amazon’s gamble is a success, the world is likely going to be a whole lot more connected—and louder.

You can invest where you shop by purchasing stocks and ETFs on Stash.

By Sam Becker

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