Follow and listen to our podcast

StashLearn
Get the app
Get the app

Join millions of investors on Stash

Investing, simplified

Start today with as little as $5
Get the app
Money News

Apple Debuts New iPhones, Plus More Watches and Gadgets

September 12, 2018

Apple debuts iPhones, plus new devices and updates.

1 min read

Fresh off of becoming the first company in history to reach a $1 trillion valuation, Apple hopes to keep the momentum going with new phones and gadgets.

At its annual fall event devoted to hardware innovations, Apple showcased its highly anticipated next-generation iPhones and other devices in order to generate buzz before the holiday shopping season and to counteract slowing smartphone sales.

Apple, which will release several new iPhone models later in September, is trying to get to the core of two top customer concerns: Price and screen size.

Meet the new Apple iPhone models

Here’s what we know about the new iPhones that will begin shipping to stores within the next few weeks:

The three new phones update the iPhone lineup, including two upgraded versions of last year’s iPhone X, and a new “budget” option.

iPhone Xs

Screen Size5.8-inch display
Storage options64GB, 256GB, and 512GB
Color optionsSpace gray, silver, and gold
Price$999

iPhone Xs Max

Screen Size6.5-inch display
Storage Options64GB, 256GB, and 512GB
Color OptionsBlack, silver, and gold
Price$1,099

iPhone Xr

Screen Size6.1-inch display
Storage Options64GB, 128GB, and 256GB
Color OptionsBlack, white, red, yellow, blue, and coral
Price$749

Watches, Health, and HomePods

The iPhone is Apple’s cash cow, pulling in 56% of the company’s revenue in the third quarter of 2018. But the company unveiled a number of other updated and upgraded products.

Most notably, a new Apple Watch (Series 4) is in the pipeline, sporting a redesign with a bigger screen, and a slew of new health features. These include a detector for atrial fibrillation, or heart arrhythmia, that lets users conduct electrocardiograms, which they can store and share with medical professionals.

Apple also upgraded its HomePod (a home device that competes with Amazon’s Alexa and Google Home), allowing users to search for music based on lyrics, among other things.

Trouble with tariffs?

Apple has pushed back against $267 billion of new tariffs on Chinese goods, proposed by the Trump administration. The company manufactures many of its components in China, and industry experts say the tariffs could increase the price of Apple products in the U.S. by as much as 20%.

You can invest in technology companies on Stash.

Investing, simplified

Start today with as little as $5

Get the App

By Sam Becker
Sam Becker is Stash's financial writer.

Next for you
Apple Bets on Augmented Reality (And Putting Siri In Your Living Room)

Investment Profile

Bonds Worldwide

An International Bond ETF on Stash

Learn more
Explore more articlesChoose a topic to learn more about
Technology money lessons love and money budgeting Careers
Disclaimers

This material has been distributed for informational and educational purposes only, represents an assessment of the market environment as of the date of publication, is subject to change without notice, and is not intended as investment, legal, accounting, or tax advice or opinion. Stash assumes no obligation to provide notifications of changes in any factors that could affect the information provided. This information should not be relied upon by the reader as research or investment advice regarding any issuer or security in particular. The strategies discussed are strictly for illustrative and educational purposes and should not be construed as a recommendation to purchase or sell, or an offer to sell or a solicitation of an offer to buy any security. There is no guarantee that any strategies discussed will be effective.

Furthermore, the information presented does not take into consideration commissions, tax implications, or other transactional costs, which may significantly affect the economic consequences of a given strategy or investment decision. This information is not intended as a recommendation to invest in any particular asset class or strategy or as a promise of future performance. There is no guarantee that any investment strategy will work under all market conditions or is suitable for all investors. Each investor should evaluate their ability to invest long term, especially during periods of downturn in the market. Investors should not substitute these materials for professional services, and should seek advice from an independent advisor before acting on any information presented. Before investing, please carefully consider your willingness to take on risk and your financial ability to afford investment losses when deciding how much individual security exposure to have in your investment portfolio.

Past performance does not guarantee future results. There is a potential for loss as well as gain in investing. Stash does not represent in any manner that the circumstances described herein will result in any particular outcome. While the data and analysis Stash uses from third party sources is believed to be reliable, Stash does not guarantee the accuracy of such information. Nothing in this article should be considered as a solicitation or offer, or recommendation, to buy or sell any particular security or investment product or to engage in any investment strategy. No part of this material may be reproduced in any form, or referred to in any other publication, without express written permission. Stash does not provide personalized financial planning to investors, such as estate, tax, or retirement planning. Investment advisory services are only provided to investors who become Stash Clients pursuant to a written Advisory Agreement. For more information please visit www.stashinvest.com/disclosures.