StashLearn
Financial education, no lectures.

Follow and listen to our podcast

Get the app
Teach MeMoney NewsMoney TalkStash
Money News

Apple Wants to Wean You Off Your iPhone: News from WWDC18

June 04, 2018

  • Apple held its annual developers conference on Monday
  • It announced the release of new operating systems for desktop and mobile devices
  • It also announced changes to a suite of products, including the iWatch and emojis
2 min read

Apple didn’t announce a new iPhone, iPad, or any hardware at all, but it still managed to excite investors and the markets during its annual worldwide developers conference (WWDC18) in San Jose, California.

The company’s shares hit a record price on Monday, as CEO Tim Cook and other executives took to the stage to announce the newest features and upgrades to the company’s devices.

The conference, which draws third-party programmers from around the world–developers from 77 countries were among the 6,000 who attended, according to Cook–is one of the annual events at which Apple flexes its corporate muscle.

Here’s a quick rundown of some of the most noteworthy announcements:

Updates and upgrades

Among the company’s biggest announcements is an upgraded operating system, iOS 12. The OS upgrade is designed to speed everything up, according to Apple–including the efficiency of older devices.

“We are doubling down on performance”–Craig Federighi, vice president of software engineering for Apple

“For iOS 12, we are doubling down on performance,” said Craig Federighi, Apple’s vice president of software engineering during the OS’s unveiling.

A new version of the macOS, Mojave, is also on the way and will replace High Sierra, the current OS. The Mojave update includes a “dark mode” that dims various unused elements on the screen and has a number of other new features, including a new way to stack documents in Finder.

The Mac App Store–the store dedicated to Apple’s computers and laptops, rather than for iPhones and iPads–is also getting a redesign, including allowing users to rate apps, similar to its App Store.

“Digital Health” features

Apple says it’s also looking out for users, health issues, related to too much screen gazing.

A new feature of the OS, called Screen Time, tracks how long you’ve been using your device, and even individual apps, and summarizes it in a weekly wrap-up. It allows you to set time limits for yourself to limit distraction, and to make sure you’re giving your pupils some pause.

The best of the rest:

New emojis. Apple is launching Animoji characters, which allow users to turn themselves into animal emoticons, and Memojis which let you create an emoji avatar. The new emojis will make it more competitive against Snap, analysts say. Snap reportedly spent $60 million on an emoji upgrade in 2017.

Group Facetime. It’s Facetime, but for groups. Up to 32 people will be able participate on a single call.

Augmented reality. Apple unveiled its next generation of software for developing augmented reality with its devices. The new software improves face tracking and image rendering, and allows for 3-D object detection and shared, multi-player experiences.

Special mention: Apple is also retooling its Stocks app, which will now feature business news, charts and metrics, and extended trading.

“We’ve completely rebuilt the Stocks app and it has a beautiful new design,” Susan Prescott, VP of product marketing, said during the event. “Of course, you can still see the stock prices and the changes at a glance. But we’ve added spark lines — those little charts — that show the stock performance throughout the day.”

Investing, simplified

Start today with as little as $5

Get the App

By Sam Becker
Sam Becker is Stash's financial writer.

Next for you
Apple Bets on Augmented Reality (And Putting Siri In Your Living Room)

Investment Profile

Blue Chips

Invest in some of America’s largest and most established companies.

Learn more
Explore more articlesChoose a topic to learn more about
love and money pop culture Technology market news politics
Disclaimers

This material has been distributed for informational and educational purposes only, represents an assessment of the market environment as of the date of publication, is subject to change without notice, and is not intended as investment, legal, accounting, or tax advice or opinion. Stash assumes no obligation to provide notifications of changes in any factors that could affect the information provided. This information should not be relied upon by the reader as research or investment advice regarding any issuer or security in particular. The strategies discussed are strictly for illustrative and educational purposes and should not be construed as a recommendation to purchase or sell, or an offer to sell or a solicitation of an offer to buy any security. There is no guarantee that any strategies discussed will be effective.

Furthermore, the information presented does not take into consideration commissions, tax implications, or other transactional costs, which may significantly affect the economic consequences of a given strategy or investment decision. This information is not intended as a recommendation to invest in any particular asset class or strategy or as a promise of future performance. There is no guarantee that any investment strategy will work under all market conditions or is suitable for all investors. Each investor should evaluate their ability to invest long term, especially during periods of downturn in the market. Investors should not substitute these materials for professional services, and should seek advice from an independent advisor before acting on any information presented. Before investing, please carefully consider your willingness to take on risk and your financial ability to afford investment losses when deciding how much individual security exposure to have in your investment portfolio.

Past performance does not guarantee future results. There is a potential for loss as well as gain in investing. Stash does not represent in any manner that the circumstances described herein will result in any particular outcome. While the data and analysis Stash uses from third party sources is believed to be reliable, Stash does not guarantee the accuracy of such information. Nothing in this article should be considered as a solicitation or offer, or recommendation, to buy or sell any particular security or investment product or to engage in any investment strategy. No part of this material may be reproduced in any form, or referred to in any other publication, without express written permission. Stash does not provide personalized financial planning to investors, such as estate, tax, or retirement planning. Investment advisory services are only provided to investors who become Stash Clients pursuant to a written Advisory Agreement. For more information please visit www.stashinvest.com/disclosures.