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Oh Snap! Social Media Mania ETF Has Snapchat

March 07, 2017

1 min read

Snap, the company that owns Snapchat (as well as Spectacles and Snapcash) raised $3.4 billion in its much anticipated 2017 IPO.

If you like the idea of gaining exposure to companies like Snap as well as other social media ecommerce, and online and mobile gaming giants, consider Social Media Mania on Stash.

Snapchat snapshot

Snapchat first appeared on the scene in 2012 as the brainchild of 22 year-old Evan Spiegel and his pals from Stanford University. Facebook-weary teens soon fell for the quirky platform which allowed for disappearing texts and photos as well as the ability to share personal videos that live for a short time before vanishing.

Snapchat isn’t just for kids. Parents (much to the chagrin of their kids) have piled onto the platform too. Media companies like the Wall Street Journal, the New York Times and Comedy Central are creating and sharing content especially for the app.

Those who are serious about social media know it’s more than just hashtags and puppy filters. Companies like Snap, Alphabet, Facebook, Twitter and Sina Weibo have altered the way we shop, share and communicate on a global scale. These companies are now staples of the news media, essential to breaking stories and starting international conversations.

What’s inside the Social Media Mania ETF?

Social Media Mania is the Social Media Index ETF.  An investment in this fund gives you exposure to over 30 companies leading the way in social networking, file sharing, ecommerce, online and mobile gaming, and other futuristic innovations.

You’ll likely recognize big names like Facebook, Twitter, Alphabet, Yahoo, Pandora, Yelp, Groupon, Angie’s List, and now, Snap

This ETF goes beyond American household names. It also includes Tencent Holdings Ltd, China’s largest internet service provider and Nexon Co., the mobile gaming giant that produces MMORPGs (massively multiplayer online role-playing games). Why play alone when you can play with thousands of people?

Key Takeaways

Social Media Mania has a specific industry focus, which means it’s not particularly diversified.

Bottom line, this should not be your only investment on Stash. Consider adding it to a diversified portfolio with a Mix as your foundation.


By Lindsay Goldwert
Lindsay Goldwert is Senior Editor at Stash.

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Investing involves risk, including the possible loss of principal. In addition to the normal risks associated with investing, international investments may involve risk of capital loss from unfavorable fluctuation in currency values, from differences in generally accepted accounting principles, or from economic or political instability in other nations. The Global X Social Media ETF (symbol: SOCL) invests in securities of companies engaged in the social media industry, including companies that provide social networking, file sharing, and other web-based media applications. The risks related to investing in such companies include disruption in service caused by hardware or software failure, interruptions or delays in service by third-party data center hosting facilities and maintenance providers, security breaches involving certain private, sensitive, proprietary, and confidential information managed and transmitted by social media companies, and privacy concerns and laws, evolving Internet regulation, and other foreign or domestic regulations that may limit or otherwise affect the operations of such companies. Furthermore, the business models employed by the companies in the social media industry may not prove to be successful.