Get started
Get the app

Join millions of investors on Stash

Investing, simplified

Start today with as little as $5
Get the app

The Money Lessons I Learned From Watching ‘The Bachelorette’

January 27, 2020
Bachelorette Update

4 min read

Update: Season 24 of The Bachelor has taken flight, with Pilot Peter Weber at the helm looking for love. Through the tears and the shockingly early declarations of love, The Bachelor franchise also provides some important money lessons. This season, we’ve already learned not to leave expensive champagne around because Hannah Ann might drink it. Here are six more money lessons you can learn from the reality show.

I have been a Bachelorhead aka a member of Bachelornation – since The Bachelor aired in 2002. Back then, I was single and looking for love and now I am married with children, at least at the time of this article’s publication.

It has been a long and fascinating journey, to say the least. What keeps me coming back to an over-produced reality television dating game show? I could say it’s because deep down I’m a true romantic. But the truth is I love watching other people awkwardly navigate intimate relationships in exotic locations while wearing formal wear.

And as an added bonus, after watching The Bachelorette for all these years, I’ve learned a few important financial lessons. It sounds crazy, but hear me out.

An expensive date doesn’t always equal romance.

Sure. Lots of the dates on The Bachelorette involve a private helicopter ride to an ancient castle. Or the couple takes a dunk in a magically-appearing hot tub in the middle of the woods, followed by a private concert performed by some B-level country star.

Don’t get me wrong. All of this fairy-tale stuff definitely helps the couple feel like they are falling in love. But more often than not, the best connections and truest romantic moments on the show happen when the couple is simply talking over dinner, cuddling by a fire, or having an impromptu picnic. I was comforted by the realization that the success of one’s love life isn’t dependent on the size of your wallet (or private helicopter).

Diversify your portfolio.

For fifteen years, the stars of The Bachelorette were Caucasian women and the cast was 99% Caucasian men. It wasn’t until Season 13 that The Bachelorette herself was a woman of color. Rachel Lindsay is incredible and the producers did a decent job of casting more diverse potential suitors than previous seasons – although they still have a long way to go. In my opinion, this diversification was the reason Season 13 of The Bachelorette was the most interesting.

My point? Just as a more diversified portfolio may improve your investment outcomes, a more diversified cast of suitors can increase chances of better watching. No one wants the portfolio equivalent of twenty-eight white guys named Chad.

The more options the better.

The Bachelorette’s journey towards engagement is shorter than most (3 weeks) but she has a much larger pool to choose from. This is actually a great example of how you should approach your financial journey.

Sit down with the financial equivalent of Chris Harrison and take a look at all of the investment opportunities that are possible. At first, it may seem overwhelming. But if you trust your gut, you will quickly realize some investment plans are actually super sketchy. Some make big promises but have hidden fees. Others may be judgemental of your goals. Some may even ghost you when they find out that you don’t have “enough” money to invest with them. Don’t feel bad. Just send them home in a limo.

“Take down your walls.”

Over a romantic dinner or an exciting bungee jump, we often hear these words on the show. I am always amazed at how much each contestant is expected to reveal on a three-hour horseback riding date. I am not even certain that my S.O. and I have had those kinds of conversations in 8 years of marriage. But alas, there are lessons to be learned from the likes of Ben Higgins. Don’t be afraid to face your financial fears. Best to attack them head-on as it is likely to lead to a more secure future. You may not end up with Lauren B, but you should feel better about having a plan.

Be there for the right reasons.

If you’ve watched the Bachelor, you must always question whether people are there for the right reasons. The same holds true when thinking about your investment strategy. After the final rose, are you looking for long-term stability (Tanner and Jade) and someone (or some cash) to enjoy retirement with?

Or are you just looking for some quick returns and an influx of Instagram followers and a ticket to Bachelor in Paradise? Don’t be a B player who has a short character arc. It’s exciting for a brief time, but being erratic (hello – Krystal) and trying to time the market isn’t a long-term strategy and may not end well. Consistency is key. Trust the process.

Play the long game.

At the start of the season, The Bachelorette will often meet one or two guys with whom she has a very strong connection. If she’s smart, after the couple solidifies how they feel about each other, The Bachelorette will put the guy on the backburner until later in the season. Instead of spending time with the sure thing on her precious one-on-one dates she uses the rest of her very limited time to get to know the other guys.

This is a great way to look at long-term investments. Don’t waste time obsessing over the performance of a  stock or fund that you know you’re going to want to hold on to for the long haul.

Add it to your portfolio, give it a rose, toss it in a group date and call it a day.

At Stash, you can create an investment portfolio that loves you for who you are.

Welcome to your new financial home.

Start today with any dollar amount.

Get the App

Hooked on Stash? Tell your friends!

Get $5 for every friend you refer to Stash.

Refer friends

Hooked on Stash? Tell your friends!

Get $5 for every friend you refer to Stash.

Refer friends

By Dava Krause
Dava Krause is a writer, performer and producer of (mostly) funny stuff.

Next for you
Don’t Try This at Home: What it Costs to Throw a Royal Wedding

Investment Profile

Legal Cannabis Industry

Get all the details on investing in marijuana and the cannabis industry legally.

Learn more
Explore more articlesChoose a topic to learn more about
love and money social media Careers Retirement pop culture

This material has been distributed for informational and educational purposes only, represents an assessment of the market environment as of the date of publication, is subject to change without notice, and is not intended as investment, legal, accounting, or tax advice or opinion. Stash assumes no obligation to provide notifications of changes in any factors that could affect the information provided. This information should not be relied upon by the reader as research or investment advice regarding any issuer or security in particular. The strategies discussed are strictly for illustrative and educational purposes and should not be construed as a recommendation to purchase or sell, or an offer to sell or a solicitation of an offer to buy any security. There is no guarantee that any strategies discussed will be effective.

Furthermore, the information presented does not take into consideration commissions, tax implications, or other transactional costs, which may significantly affect the economic consequences of a given strategy or investment decision. This information is not intended as a recommendation to invest in any particular asset class or strategy or as a promise of future performance. There is no guarantee that any investment strategy will work under all market conditions or is suitable for all investors. Each investor should evaluate their ability to invest long term, especially during periods of downturn in the market. Investors should not substitute these materials for professional services, and should seek advice from an independent advisor before acting on any information presented. Before investing, please carefully consider your willingness to take on risk and your financial ability to afford investment losses when deciding how much individual security exposure to have in your investment portfolio.

Past performance does not guarantee future results. There is a potential for loss as well as gain in investing. Stash does not represent in any manner that the circumstances described herein will result in any particular outcome. While the data and analysis Stash uses from third party sources is believed to be reliable, Stash does not guarantee the accuracy of such information. Nothing in this article should be considered as a solicitation or offer, or recommendation, to buy or sell any particular security or investment product or to engage in any investment strategy. No part of this material may be reproduced in any form, or referred to in any other publication, without express written permission. Stash does not provide personalized financial planning to investors, such as estate, tax, or retirement planning. Investment advisory services are only provided to investors who become Stash Clients pursuant to a written Advisory Agreement. For more information please visit www.stashinvest.com/disclosures.