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These Are America’s Most Popular Valentine’s Day Gifts

February 08, 2019

1 min read

Valentine’s Day is all about celebrating romance. But for many people, there may not be a lot to love about spending money on candy and flowers.

The average consumer in the U.S. will spend $162 on Valentine’s Day gifts and activities, according to the National Retail Foundation (NRF). That includes spending on children, parents, coworkers, and friends, and not just significant others. Overall, Valentine’s Day 2019 is expected to spur nearly $21 billion in spending.

Average U.S. consumer spends on Valentine's Day
Expected spend of Valentine's Day - 2019

That’s a lot of Whitman’s Samplers.

Of course, there are ways to have a cheap(er) Valentine’s Day. But if you insist on going all-out, you can still soften the impact on your bank account—such as by shopping at merchants that offer cash back.

And if you’re interested in finding out what everybody else is spending on, here’s what people will be shelling out this Valentine’s Day for the most popular gifts, according to the NRF.

The most popular Valentine’s Day gifts (and what they cost)

Greeting Cards

1. Candy

52% of consumers plan to buy sweets for their sweethearts.

Total spending is expected to total nearly $1.8 billion.

What you might want to spend: $10-$25.

2. Greeting cards

44% of Valentine’s Day shoppers will pick up a greeting card, because no one really expresses how you feel like a Hallmark copywriter.

Total spending on greeting cards should eclipse $933 million.

What you might want to spend: $5-$15.

3. Flowers

A nice bouquet is always a good bet on Valentine’s Day, and 35% of consumers are expected to buy $1.9 billion worth of flowers.

What you might want to spend: $15-$75.

4. Going out to dinner

V-Day dinners will account for $3.5 billion in spending by a third of consumers.

What you might want to spend: the average V-Day dinner tab is more than $170.

Get cash back on Valentine’s Day gifts

If you plan on going big on Valentine’s Day, you might as well do what you can to curb the costs—or get some cash back. Stash Cash Back lets you link your eligible credit or debit card, and receive cash back rewards at thousands of participating merchants.

It won’t completely dull Cupid’s arrow, but it might make your post-Valentine’s recovery a little easier.

Grow your Stash with Cash Back

You can earn extra cash to invest by linking your cards.

Get started

By Sam Becker

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