Amazon’s1 Prime Day® appears to have broken its own records.

The mid-summer sale, which began July 15, 2019, and lasted 48 hours, exceeded the company’s combined sales for both its Black Friday and Cyber Monday sale days in 2018, according to an Amazon press release.

Amazon launched Prime Day® in 2015 to promote online sales for existing Prime customers, and to entice new customers to join the Prime membership program. Since then, Prime Day has joined other big sales days such as Black Friday and Cyber Monday. Last year, Amazon reportedly sold 100 million products in 36 hours, and raked in an estimated $4.4 billion in sales.

Prime customers pay $119 a year for a standard membership.

More than 250 other retailers—including Target and Walmart—were also expected to take part in the shopping day in 2019, with rival deals of their own. Big retailers reported a nearly 70% increase in sales during Prime Day, and smaller retailers saw a sales jump of nearly 30%, according to CNN.

Unofficially, Prime Day is also the kick-off of back to school shopping, and this summer, parents say they plan to spend an average $507 on school supplies, up from $465 in 2018, according to Bloomberg.

Here are more details:

  • Amazon did not release specific revenue numbers, but said it sold 175 million items in 48 hours, not including Whole Foods items. (Amazon bought Whole Foods in 2017.)
  • In the U.S., top-selling items included the LifeStraw Personal Water Filter, Instant Pot DUO60s, and 23andMe ancestry kits.
  • Other top sellers included Amazon electronics such as Echo Dot, Fire TV Stick, and other Alexa voice-enable products.
  • Amazon also said it sold 100,000 lunchboxes, 100,000 laptops, 200,000 TVs, one 1 million headphones, 400,000 pet products, 650,000 household cleaning supplies, and more than 1 million toys.

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