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Money News

Prime Day® is Over: Find Out About Amazon’s Top Sellers

July 19, 2019

1 min read

Amazon’s1 Prime Day® appears to have broken its own records.

The mid-summer sale, which began July 15, 2019, and lasted 48 hours, exceeded the company’s combined sales for both its Black Friday and Cyber Monday sale days in 2018, according to an Amazon press release.

Amazon launched Prime Day® in 2015 to promote online sales for existing Prime customers, and to entice new customers to join the Prime membership program. Since then, Prime Day has joined other big sales days such as Black Friday and Cyber Monday. Last year, Amazon reportedly sold 100 million products in 36 hours, and raked in an estimated $4.4 billion in sales.

Prime customers pay $119 a year for a standard membership.

More than 250 other retailers—including Target and Walmart—were also expected to take part in the shopping day in 2019, with rival deals of their own. Big retailers reported a nearly 70% increase in sales during Prime Day, and smaller retailers saw a sales jump of nearly 30%, according to CNN.

Unofficially, Prime Day is also the kick-off of back to school shopping, and this summer, parents say they plan to spend an average $507 on school supplies, up from $465 in 2018, according to Bloomberg.

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By Jeremy Quittner
Jeremy Quittner is the senior writer for Stash.

1Amazon Prime Day® is not sponsored or endorsed by Stash. We do not have any affiliation with Amazon®.

Amazon® and Prime Day® are registered trademarks of Amazon Technologies, Inc.

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