How To Read an Earnings Report and Why Companies Release Them


This is a busy week for something called corporate earnings.

Some of the biggest companies in the world including Facebook, Google parent company Alphabet, petroleum companies Chevron and ExxonMobil, pharmaceutical company Merck, consumer products company Procter & Gamble, and telecommunications company Verizon are all reporting their second quarter earnings, which they do through something called an earnings report.

But what is an earnings report?

When you invest in the stock market, you’re typically buying shares in publicly traded companies. These companies have gone through a process called an initial public offering or IPO, where the company’s shares are listed on a stock exchange such as the New York Stock Exchange or the NASDAQ.

Once their shares are listed, public companies must file information about their performance every quarter, and this information is available to the public to examine. Companies file their quarterly paperwork with an agency called the Securities and Exchange Commission (SEC), which is the federal agency overseeing publicly listed companies, to make sure they are following financial reporting regulations.

Financial analysts who cover companies and specific industries pay careful attention to earnings reports for indications about the performance of a particular company, and its future prospects.

You can find information on any publicly listed company by searching here.

What’s a quarter?

A quarter is a three-month period during the course of a year. There are four quarters in a year. Generally speaking, the first quarter ends March 31. The second quarter ends June 30. The third quarter ends September 30. And the fourth quarter ends December 31. (Some companies may follow other schedules for their fiscal years .)

What kind of information will I find?

Every quarter, public companies file a form with the SEC called a 10-Q. This is a company’s earnings report, and in it you’ll find specific data about a company’s financial accomplishments in the prior three months, as well as data for prior years. Earnings, essentially, are how much money a company made or lost during a quarter.

Here are some key components in an earnings report:

Revenue, or sales: Generally speaking, this is income that a business has from its normal business activities, usually from the sale of goods and services to customers.

Net income: This is how much profit a company has made after paying its expenses, debt payments, and taxes, among other things. You can think of it as similar to the cash you have left over after you’ve paid all your expenses for the month.

Generally speaking, companies with profits are successful at doing what they do. Companies that have no profit, or that lose money, are less successful. Exceptions to this rule include startups, or companies in some high-growth sectors, which often need to spend at rapid rates to continue growing and innovating. It may surprise you to learn that Amazon is rarely profitable, yet it is one of the biggest companies around.

Earnings per share, or EPS:  This is a somewhat complicated equation that breaks down profit according to the number of shares a company has made available for sale to the public. If a company’s EPS increases from one quarter to another, it’s a gauge of profitability, and how much money a company has to invest in its ongoing operations.

Other information: Companies may use a quarterly earnings report to talk about executive changes–for example when an officer of the company moves to a new position or leaves. It may also use a quarterly report to talk about any risks it sees in the foreseeable future, such as  from competing businesses, changes to the market where it operates, or from changing customer sentiment.

Why do investors care about earnings reports?

Investors care about earnings because they provide a snapshot of a how a company they’ve invested in–or may want to invest in–is performing. Think of an earnings report as a general health assessment for a company.

Key takeaways:

  • Companies file earnings reports every quarter.
  • Anyone can look at these reports online.
  • Quarterly reports contain information about a company’s performance, including sales, profits, executive changes, and risks.
  • Earnings are interesting to investors because they provide a snapshot of company performance over a short period of time.





Author:
Jeremy Quittner is the financial writer for Stash.



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